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- Promote Your Company's Website - Every item you choose to promote your business you should include your web site address. Your web site is your brochure. And web hits will improve your search engine rankings.
- Find Promotional Items That Fit Your Niche - Find items that compliment your type of business: items that you know your customers will use often! Products should apply to your demographic.
- Free Contests and Drawings - A great way to get more people to sign up for your newsletter is to hold contest drawings. The winner of the drawing would receive a promotional product with your URL on it.
- Motivate Customer to Buy More - You can use promotional products to entice your customers to buy more products than they normally would have by bundling multiple items with a promotional item. For example, instead of your customer buying 1 shirt, you also offer them a package deal of two shirts and a free promotional item.
- Reward Your Best Affiliates - Thank your top affiliates by giving them a promotional product to show them that you appreciate their efforts. Reward your affiliate partners when they reach a goal or to build relationships: they will thank you with more business.
- Thank Your Loyal Customers - Express gratitude to repeat customers or customers that buy high-ticket items. Promotional items remind your clients that the relationship you share with them is important to you.
- Create a Competitive Advantage - Because of increased competition, it's getting tougher than ever to compete. When someone receives a promotional item from you they are more likely to remember you over your competition.